SullivanSays Communications & Coaching

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Jennifer Sweeney

Jennifer has nearly 20 years of experience in public relations and media and is grateful to have found the perfect niche that combines her professional background with her love of travel.

Jennifer started her own public relations consulting business in 2018, serving clients in the travel and tourism industry, including Yosemite Mariposa County, Sonoma Valley Visitors Bureau, Sonoma County Tourism, San Francisco Travel and the Sacramento International Airport.

Prior to starting her own business, Jennifer was the Director of Public Relations for Visit California, a tourism marketing organization with the mission to promote the state as one of the world’s premier travel destinations. In this role, Jennifer oversaw global public relations strategy, crisis communications and public affairs outreach. Under her direction, Visit California expanded its international media relations footprint and developed global strategies for working with digital influencers and bloggers and worked to establish the tourism industry as a major driver of the state’s economy.

Jennifer has also worked as a producer for several news stations around the western U.S., including Sacramento’s KCRA, Salt Lake City’s KTVX, and Reno’s KTVN.